www.blue2media.co.uk are experts in providing Proximity/Bluetooth advertising campaigns.

We offer free campaign planning and recommendations to businesses and individuals looking to promote themselves using this new and highly targeted means of advertising.

Bars, Clubs and Restaurants

Bus, Train Stations and Airports

Taxis, Driving Instructors and Car Dealerships

Events, Exhibitions and Conferences

Commerce and Industry

Retail Stores and Shopping centres

Schools and Universities

Tourism etc.etc. etc.

We can provide Fixed or Mobile Servers.

Long / Short term campaigns.

Provide your own media or we can design it for you.

Delivery of a wide range of content;

• Animated images [as Animated GIF files]

• Still Images like JPEG Photo's

• vCal [Calendar Event files]

• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]

• Video [as Real Media ( RM) , 3GP or MP4 files)

The power of opt-in, one-to-one marketing, through mobile phones and, in particular, being able to reach customers at that crucial point where buying decisions are being made, is becoming ever-more important and valuable to advertisers.

News

UK POLICE 2008

As well as the traditional method of advertising, the South Yorkshire Casualty Reduction Partnership is using Bluetooth mobile phone messaging to send messages directly to targeted areas across the county.

Cumbria police also used innovative Bluetooth messaging technology to send a "Think! Don't Drink and Drive" message to mobile phones in pubs, clubs and restaurants without reaching phones in vehicles

Northumbria police ran a firework safety campaign, also delivered on mobile via bluetooth.

Microsoft Nov, 2008

Microsoft ran a bluetooth proximity marketing campaign over a period of nine weeks (including the Xmas period) in which they distributed multimedia content from five recent Microsoft games, through a mobile application.

XBox 360 has delivered 1.9m unique downloads to mobile phones via a Bluetooth marketing campaign.

Gilette February, 2009

Gilette is currently running a mobile marketing campaign in London, in 10 busy train stations and some Superdrug stores (a big retail brand in the U.K. for health and cosmetics products), with the aim of promoting its newest razor product, the Gilette Fusion Power Phenom.

Coca-Cola March, 2009

Coca-Cola is now also using bluetooth marketing in Picadilly Circus, around it's billboard, in order to make multimedia content available via bluetooth to commuters, tourists and passers-by, promoting its 'Happiness Factory' ad:

T-Mobile March, 2009

T-Mobile is trialling the use of Bluetooth as part of a campaign to encourage more people into its stores with promotional offers. The scheme, which is being piloted at six stores across the country, prompts passers by to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals.