1. How many people have their Bluetooth switched on?
Figures range from 45% to 70% of users having their Bluetooth enabled; this figure continues to grow as the use of Bluetooth accessories especially in cars continues to increase.

2. Is Bluetooth Marketing legal or Spam?
Absolutely not. Many countries legislation is still under review with organizations such as the Mobile Marketing Association working on industry best practice models to ensure Bluetooth Marketing is deployed effectively, enabling the industry to regulate itself. In order for Bluetooth Marketing to occur, the user must A) have Bluetooth enabled. B) Allow file sharing. C) Accept the Bluetooth request which comes from the blue2media server. If a user ignores the request from the server, the request message will disappear from the phone after a number of seconds leaving no footprint, if the user rejects the request by selecting DECLINE on their phone, the blue2media server will never ask the user again, only if a Bluetooth user accepts the message from the server will the file be transferred, this is often called permission based marketing.

3. How many downloads will I get in a Proximity Marketing area?
Results vary from 4% of all users accepting downloads to 60%+ of unique users accepting downloads, results vary due to: Position, demographic, content relevance, time of day and targeting. The better a server is branded, the more downloads will be accepted.

4. How far will a Bluetooth server reach?
Each blue2media server produces a 250m Bluetooth radial sphere. However a blue2media server range can be increased to 500m if needed.

5. Can Bluetooth server be effected by buildings etc?
Yes, water, steel, mirrors and WIFI 802.11x can all effect Bluetooth efficiency, however with our deployment guidelines these factors can be mitigated.

6. Is it the same as text messaging?
No, a text message uses mobile networks, costs to send and its content is 160 text characters. Bluetooth creates it’s own “network” to send messages (100m) - its free to send and the content can be any content a phone can receive: video, music, files, business cards, etc.

7. How long does it take to download a file?
This depends on the size of the file, the number of other downloads occurring and distance from transmitter, however as a rule of thumb a 50k file will download within 1 sec.

8. Is Bluetooth Marketing expensive?
The return on investment from Bluetooth marketing is often greater than traditional marketing techniques, this is because each download is free. Campaigns can cost as little as £5 per day.

*Survive the recession.